Pengaruh Keamanan, Kemudahan, dan Kepercayaan Terhadap Kepuasan Pelanggan Pada PT Lion Parcel

The purpose of this study was to determine the effect security, convenience, and trust on customer satisfaction at PT Lion Parcel. This conducted using quantitative techniques. sample used as many 100 respondents in Parcel customers Cochran formula. Questionnaires were a data collection technique. By SPSS 25 software, analysis techniques include descriptive statistics test, quality classic assumption influence hypothesis test. Based results multiple linear regression, security (X1) has an 0,104 or 10,4% (Y) Parcel, ease (X2) 0,536 53,6% (X3) 0,245 24,5% Safety, factors affect by 64,9% accordance with coefficient determination (R2) data. test found that confidence have positive significant partially simultaneously